Market Research
The world is moving so fast - how do you ensure you have the best understanding of what people are doing, how they feel about it, and why they make the decisions they do? That’s where a smart market research plan comes in. Don’t just default to running another survey - let us help you think through what you want to know, how best to learn those things, and what it will ultimately cost. There are many tactics to conducting market research, the key is to have the right strategy. Example services include:
Annual learning plan development
Exploratory qualitative interviews
Benchmark survey design, execution & analysis
Attitude & usage studies (A&U)
Social media listening program
Net promoter assessments
… and many other potential approaches, based on your specific needs.
